Communicating with all your event participants can be a challenge. Take a minute and think about it…how many channels are you using today to attempt to reach all? Whether it’s email, a website, Facebook, Twitter, LinkedIn, an event app or paper it seems like you can never quite reach all!
Imagine if I told you there is a way to reach close to all (nothing is 100%!) and you might even be able to eliminate a channel or two. So what’s the way? It’s an event chatbot which is a software program that includes Artificial Intelligence (AI) components to interact with people over messaging channels. And why are event chatbots so well-suited for this? Because chatbots:
- Are accessible and easy to interact with on mobile devices (95% of US adults own a mobile phone),
- Do not require users to download a new app; most already have a text messaging app (92–100% of US adults text daily),
- Live on web chat and existing messaging apps such as SMS, iMessage, Facebook Messenger, Telegram, Kik, WeChat, Viber and others that have billions of active users,
- Leverage AI for their domain of knowledge and ability to personalize conversations, and;
- Are text-based, self-service available 24x7x365.
Now let’s explore how an event chatbot can be used to reach a few different types of participants you may be struggling to reach today.
As a society we are spending more time on our smartphones, however, we are downloading fewer and fewer apps. In fact, nearly half of us now download zero apps per month (source: comScore MobiLens, June 2016). This trend is referred to as app fatigue.
When it comes to events, 46% of attendees don’t download event apps. The reasons vary by attendee. They range from not wanting another app on their phone to not wanting to take the time to download and learn something new to they’re not permitted to download unapproved apps on their company-owned devices or they’re concerned about security issues. Of the 54% of attendees that can and do download an event app, less than half engage with it preferring to use their own tech.
How can an event chatbot help? Chatbots are easy to access. Participants can use their favorite messaging app to connect with it. Or, they can chat with it on your website if you make it available. Event chatbots are omni-channel and regardless of the channel, text messaging is familiar and easy to use for participants; there’s no app to download and nothing new to learn.
Are you trying to reach millenials and finding it a challenge? You’re not alone! The 80 million millenials in the US are the least-engaged generation; yet, it’s never been more important to reach them.
Chatbots can help! According to the 2016 Internet Trends Report, millenials prefer their contact with businesses be text-based communications (like live chat, social media, messaging); and, they also happen to really like self-service. In fact, 69% of millennials would like to solve customer service issues by themselves without having to talk to anyone in customer service.
Event chatbots can meet both of these millenial needs. Afterall, they are the epitome of text-based self-service!
Every event has different types of participants with different information needs. Did you know that chatbots can personalize their conversation (information and content) by type of participant? That’s right! An event chatbot can converse with attendees, speakers, sponsors, hosted buyers, etc. about their specific information needs.
Conversations can also be personalized at an individual participant level using information and content made available from other event systems. With an event chatbot every participant gets only the information they need, when and how they want to access it.
Chatbots are here! Are you ready to reach all your participants in an innovative, fresh new way? Talk to one of our chatbot experts.